About Me
10+ Years Igaming CRM Leadership | US Sweepstakes Specialist
Elevating player lifetime value through end-to-end CRM strategy, compliant onboarding, and data-driven lifecycle marketing for US-focused sweepstakes and global igaming brands.
I am a strategic CRM and lifecycle marketing leader with 10+ years shaping growth for global gaming brands. I design and execute high-impact retention programs and end-to-end customer journeys that accelerate onboarding, boost activation, and maximize lifetime value, all within US sweepstakes compliance and regulated iGaming environments.
I translate business goals into executable CRM roadmaps, leveraging advanced segmentation, marketing automation, and analytics to deliver measurable ROI. My work blends executive leadership with hands-on execution across cross-functional teams (product, design, analytics, marketing).
Core capabilities:
End-to-end CRM design and governance for igaming operators
US sweepstakes compliance and compliant promotional flows
Lifecycle marketing: onboarding, activation, retention, loyalty, re-engagement
Multi-channel lifecycle marketing: email, SMS, push for casinos
Data-driven testing: rigorous A/B testing and KPI-driven optimization
Cross-functional leadership: product, design, marketing, and analytics alignment
Ready for a CRM audit for your casino? Schedule here.
Ready to elevate your CRM strategy?
Whether you're looking to build a complete CRM ecosystem, improve player retention, optimise your promotional framework, or launch a new sweeps brand, I’d be happy to learn more about your goals.
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I typically respond within 24–48 hours.
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