Casino CRM Retention Revamp: VIP & Loyalty Overhaul
Stagnant mid‑funnel fixed: VIP tiers, reactivation campaigns. Reduced churn 22%, +30% loyalty engagement.
-
Declining retention in real‑money casino:
Weak mid‑funnel dropoff/churn
No VIP/loyalty personalization
Ineffective reactivation
Goal: Rebuild for LTV growth
-
Retention engine overhaul:
1. VIP & Loyalty Framework
Tiered programs + exclusive perks
Points/rewards + redemption
2. Reactivation Campaigns
Behavioral triggers (lapsed cohorts)
Multi‑channel (email/SMS/push)
3. Cross‑Sell Optimization
Game preference segmentation
A/B promo testing
4. Analytics Dashboard
Churn prediction + KPIs
-
Proven impact:
Churn down 22%
Loyalty engagement +30%
Scalable for multi‑brand