Full Xtremepush CRM & Promotions for US Sweeps Casino Launch

US sweeps casino pre‑launch with zero infrastructure:

• No CRM (Xtremepush), journeys, or lifecycle segmentation

• No promos, brand voice, UX (missions/wheels/inbox)

Goal: Scalable ecosystem Day 1​

Delivered end‑to‑end CRM ecosystem:

1. Xtremepush CRM Setup

• Events/attributes/audiences + 30+ automated journeys (email/inbox/push/pop‑up)

• Lifecycle: Reg → RNP → FTP → 2TP → VIP → Lapsed

• QA/behavioral triggers

2. Promotional Framework

• Weekly anchors (welcome/tournaments/lossbacks) + seasonal (Halloween/Black Friday)

• Missions/prize drops/wheels/quests

3. Brand & Creative

• Voice guidelines + templates (email/inbox/banners)

• UX for promo hierarchy/inbox

4. Segmentation/VIP

• Cohorts (RNP/FTP/high‑value) + lapsed triggers

Day 1 Maturity: Full journeys/promos/segmentation live.

Performance:

• Strong P1→P2→P3 progression in engaged cohorts

• High participation (missions/wheels/daily rewards)

• Scalable for VIP/seasonals despite product gaps