Full CRM & Promotions Build for US Sweeps Casino Launch

The operator faced a US sweeps casino launch with zero CRM infrastructure, needing compliant retention from Day 1.

Before engagement:

• No CRM setup, lifecycle strategy, or player segmentation

• No automated journeys, behavioral triggers, or no‑purchase‑necessary promos

• No promotional calendar, event frameworks, or brand guidelines

Goal: Launch‑ready ecosystem driving engagement, frequency, and LTV.​

Built a Day 1‑ready CRM ecosystem for US sweeps casino launch, including infrastructure, promos, and personalization.

1. Full CRM Infrastructure Pre‑Launch
Designed complete foundation:

• CRM setup: events, attributes, audiences, 15+ automated journeys (email/inbox/push/pop‑up)

• Lifecycle mapping: Reg → RNP → FTP → P1/P2 → Active → Lapsed

• Data QA, behavioral triggers, sweeps‑compliant segmentation​

2. Promotional Strategy & Launch Calendar
Scratch‑built promo engine:

• 6–8 week calendar with daily/weekly events

• No‑purchase‑necessary missions, prize drops, tournaments

• Liability‑safe mechanics, thematic naming, rollout

3. Brand Voice & Creative Direction
Launch‑ready comms:

• Tone guidelines + email/inbox/pop‑up templates

• Compliance messaging, promo pages

• Design collab for UX banners/visuals

4. Player Models & VIP Logic
Personalization from launch:

• Lifecycle/engagement/spend segments

• Lapsed triggers, pre‑VIP cohorts​

Complete CRM Ecosystem Day 1
Operator launched fully mature, not startup:

• Automated lifecycle journeys live (Reg → FTP → Active)

• Full no‑purchase‑necessary promo strategy + calendar

• Cohesive brand voice, UX framework, comms library

• Behavioral segmentation + VIP logic ready

Exceeded Sweeps Benchmarks
Early performance:

• Reg → FTP funnel 15% above industry avg​

• Stronger purchase frequency vs. sweeps peers

• High engagement from missions/daily events

Scalable Long‑Term Engine
Enabled rapid growth into:

• VIP program evolution

• Seasonal events + advanced journeys

• Deeper analytics/segmentation